After expanding an array of crossover and SUV lineup, Mercedes is trying its hand on convertible too. According to Wolf-Dieter Kurz, Mercedes’ chief, although convertible has lesser market chunk with respect to SUV portfolio yet they would like to go ahead with convertible SUV. They are positive as far as their new line of automobile is concerned, even a slim yet targeted market is enough for the sporty beast, claimed the boss.
The idea might not work in China where high-end SUVs are largely popular than luxury convertibles. Not only this, there are already equally great convertibles floating in the market, especially Wrangler Unlimited and Nissan Murano Convertible, let’s see how the Mercedes’ is able to grab the center stage.
[Autoblog]
